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Terms of Service

Effective date: 2026-06-01 · Last updated: 2026-06-01

These Terms of Service ("Terms") govern your access to and use of Anrie, an AI coworker for performance marketing operated by Unreal Labs, Inc. ("Anrie," "we," "us," or "our"). By accessing or using Anrie, you agree to be bound by these Terms.

1. Acceptance of Terms

By installing the Anrie application into your Slack workspace, connecting any third-party account, or otherwise accessing or using the Anrie service (the "Service"), you agree to these Terms on behalf of yourself and the organization you represent ("you" or "Customer").

If you are entering into these Terms on behalf of an organization, you represent that you have authority to bind that organization. If you do not have such authority, or if you do not agree to these Terms, you must not access or use the Service.

If you have a separate written agreement with Unreal Labs that conflicts with these Terms, that agreement controls to the extent of the conflict.

2. Description of the Service

Anrie is an AI coworker for performance marketing that operates primarily inside Slack. The Service lets you connect your Slack workspace and your advertising and business platforms (such as Meta Ads) and then collaborate with an AI agent on advertising work directly in chat.

Among other things, Anrie can:

  • Read connected ad-account, campaign, and performance data to provide analysis and recommendations.
  • Help draft, vary, and prepare ad creatives and ad copy.
  • Prepare changes to your advertising — including pausing, scaling, and launching ads and campaigns.

Human approval for spend-affecting actions

Anrie is designed to require explicit human approval, given in Slack by an authorized Customer user, before taking any of the following actions on a connected advertising platform: creating, launching, pausing, resuming, or duplicating a campaign, ad set, or ad; changing a budget or bid; or publishing creative assets. Read-only operations, draft preparation, analysis, and internal reporting do not require approval. While Anrie is designed to enforce this requirement, Customer remains responsible for reviewing and approving such actions, for monitoring actions taken in connected accounts, and for the financial consequences of approved actions. You should not configure or operate the Service in a way that removes meaningful human review of spend-affecting actions.

How the Service runs

The Service is delivered as a hosted, cloud-based application. AI reasoning is performed by large language models, including models from Anthropic and other providers, accessed through Google Cloud's Vertex AI and, in some cases, provider APIs. The specific capabilities, models, integrations, and limits of the Service may change over time as the product evolves.

3. Eligibility and Accounts

To use the Service you must be at least 18 years old (or the age of majority in your jurisdiction) and capable of forming a binding contract. The Service is intended for business use and is not directed to consumers or children.

Account creation and authentication

You access the Service by authenticating through Slack. When you install Anrie and sign in, we create workspace and user records associated with your Slack workspace and identity. You are responsible for:

  • Maintaining the confidentiality and security of your Slack workspace, your user credentials, and any connected accounts.
  • All activity that occurs under your workspace and user accounts.
  • Ensuring that the individuals you allow to use the Service are authorized to act for your organization.

You must promptly notify us at [email protected] of any actual or suspected unauthorized access to or use of your account or the Service.

4. Customer Responsibilities and Acceptable Use

You are responsible for your use of the Service, for the data and content you provide or connect, and for the advertising decisions you approve. You agree that you will not, and will not permit anyone using your account to:

  • Use the Service in violation of any applicable law or regulation, including advertising, consumer-protection, data-protection, and privacy laws.
  • Use the Service in violation of the terms, policies, or platform rules of any connected third-party service (including Slack, Meta, and other advertising or business platforms).
  • Connect accounts, data, or advertising assets that you are not authorized to access, manage, or use.
  • Use the Service to create, run, or promote advertising that is unlawful, deceptive, fraudulent, infringing, or otherwise prohibited by the relevant ad platform.
  • Upload or submit content that infringes the intellectual property, privacy, or other rights of any third party.
  • Attempt to gain unauthorized access to the Service or its related systems, probe or test the vulnerability of the Service, or circumvent any security or authentication measure.
  • Reverse engineer, decompile, or disassemble any part of the Service, except to the extent that restriction is prohibited by applicable law.
  • Interfere with or disrupt the integrity or performance of the Service, or introduce malware or other harmful code.
  • Resell, sublicense, or make the Service available to third parties except as expressly permitted.

You are solely responsible for verifying any Anrie output and for any advertising spend, campaign change, or other action you authorize. See Section 6 for important disclaimers regarding AI outputs.

5. Third-Party Services and Connected Accounts

The Service is designed to connect to and work with third-party services that you choose to connect, including Slack, Meta (Facebook/Instagram) advertising, and other advertising, commerce, and productivity platforms. We also use Pipedream as an integration broker to manage many of these connections.

Your authorization

When you connect a third-party account, you authorize Anrie (and our integration providers, including Pipedream) to access, retrieve, and act on data and resources in that account on your behalf, consistent with the permissions you grant during the connection (OAuth) flow.

How connections are handled

  • Slack. When you install Anrie, we exchange an OAuth authorization for a Slack bot token, which we store to operate the bot on your behalf. We store your Slack workspace and user identity (for example, workspace and team identifiers, and user email and Slack user ID) to provide the Service.
  • Meta and other ad/business platforms. Connections to platforms such as Meta Ads, Google Ads, Shopify, HubSpot, Notion, and Google Sheets are brokered through Pipedream. The underlying OAuth access tokens for these platforms are held by Pipedream; Anrie stores references and connection metadata (such as the connected app, authorized scopes, and selected resources) rather than the platform access tokens themselves.
  • Slack message processing. Slack messages and events you direct to Anrie are processed so the AI agent can respond and act. To operate the Slack coworker, conversation history in channels where Anrie participates may be retained to provide context to the agent. Stored conversation history is deleted within 30 days after you uninstall the app or close your account, as described in our Privacy Policy.

Third-party terms and availability

Your use of any connected service remains subject to that service's own terms and policies, and your relationship with that provider is between you and them. We do not control, and are not responsible for, third-party services, their availability, or their handling of your data. If a third-party service changes, restricts, or discontinues access, the corresponding Anrie functionality may be affected.

A current list of the third-party subprocessors we use to provide the Service is available at /subprocessors.

6. AI and Automated Outputs; Human Approval

The Service uses artificial intelligence to generate analysis, recommendations, ad creatives, ad copy, proposed campaign changes, and other outputs ("AI Outputs"). You acknowledge and agree that:

  • AI Outputs may be inaccurate or incomplete. AI systems can produce results that are wrong, outdated, biased, or otherwise unsuitable. AI Outputs are provided for your evaluation and do not constitute advertising, legal, financial, or professional advice.
  • You must review AI Outputs. You are responsible for independently reviewing and verifying AI Outputs before relying on them or acting on them.
  • Human approval is required for spend-affecting actions. Actions that create, modify, or affect advertising or spend (including pausing, scaling, launching, or budgeting ads and campaigns) are designed to require human approval before execution. By approving such an action, you take responsibility for it and its consequences, including any resulting advertising spend or campaign performance.
  • You bear the risk of approved actions. We are not responsible for advertising spend, campaign performance, lost revenue, account suspensions, or other outcomes resulting from actions you approve or from your reliance on AI Outputs.

Model training

We do not use Customer Content to train, fine-tune, or build Anrie or any third-party foundation models. Where we use third-party AI providers, we rely on contractual and technical controls intended to prevent training on Customer Content. Specific retention practices vary by provider — providers may, for example, retain inputs for a short period for abuse monitoring or safety review as described in their own terms. Current provider practices are summarized on our Subprocessors page.

AI transparency

Anrie is an AI-powered service. Outputs produced by Anrie — including text, images, audio, and video — are generated or assisted by artificial intelligence and may be inaccurate, incomplete, or non-original. You are responsible for reviewing AI-generated content before publication and for making any disclosures, labels, watermarks, or other transparency markings required by applicable law (including, where applicable, the EU AI Act) or by the policies of the platforms where the content is published. Where technically feasible, Anrie supports embedded metadata or provider-side watermarks for AI-generated media; you should not remove or obscure such markings.

7. Fees

Some features of the Service may be offered free of charge, and others may require payment of fees. If fees apply to your use of the Service, the applicable fees, billing frequency, and payment terms will be set out in an order form, subscription plan, or other written agreement between you and Unreal Labs.

Unless otherwise agreed in writing: fees are stated exclusive of taxes, which are your responsibility; fees are non-refundable except as required by law; and we may change our fees on a prospective basis with reasonable notice.

Advertising spend on connected ad platforms is paid by you directly to those platforms and is separate from any fees for the Service.

8. Intellectual Property

Our rights

The Service, including its software, models, prompts, designs, interfaces, documentation, and all related intellectual property, is owned by Unreal Labs and its licensors and is protected by intellectual property and other laws. Except for the rights expressly granted in these Terms, we reserve all rights in and to the Service.

We grant you a limited, non-exclusive, non-transferable, revocable right to access and use the Service for your internal business purposes during the term and subject to these Terms.

Your content

As between you and us, you retain all rights in the data, materials, creative assets, and content you provide to or connect with the Service ("Customer Content"). You grant us a limited license to host, process, transmit, and use Customer Content solely to provide, maintain, secure, and improve the Service for you, and as otherwise described in our Privacy Policy.

AI Outputs

As between you and us, and subject to your compliance with these Terms and payment of any applicable fees, you may use AI Outputs generated for you through the Service for your business purposes. Given the nature of generative AI, AI Outputs may not be unique, and similar outputs may be generated for other customers; we make no representation that AI Outputs are original or non-infringing, and you are responsible for reviewing them before use.

Feedback

If you provide suggestions or feedback about the Service, you grant us a perpetual, irrevocable, royalty-free license to use it without restriction or obligation to you.

9. Confidentiality

Each party may receive non-public information of the other party in connection with the Service ("Confidential Information"). The receiving party will use the disclosing party's Confidential Information only to perform under these Terms, will protect it with at least reasonable care, and will not disclose it except to its personnel and service providers who need to know it and are bound by confidentiality obligations.

Confidential Information does not include information that is or becomes public through no fault of the receiving party, was already known to the receiving party without obligation, or is independently developed. The receiving party may disclose Confidential Information if required by law, provided it gives reasonable notice where legally permitted.

Our handling of personal data is described in our Privacy Policy at /privacy and, where applicable, in a data processing agreement. A data processing agreement is available to customers on request by contacting [email protected].

10. Disclaimers of Warranties

THE SERVICE AND ALL AI OUTPUTS ARE PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY. TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE DISCLAIM ALL IMPLIED WARRANTIES, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.

We do not warrant that the Service will be uninterrupted, error-free, or secure, that defects will be corrected, that AI Outputs will be accurate or reliable, or that the Service will meet your requirements. You are responsible for your advertising decisions and for any reliance on the Service or AI Outputs.

The Service depends on third-party services (including Slack, Meta, Pipedream, cloud infrastructure, and AI model providers) that we do not control, and we are not responsible for their acts, omissions, availability, or changes.

11. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, NEITHER PARTY WILL BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, DATA, GOODWILL, OR ADVERTISING SPEND, ARISING OUT OF OR RELATED TO THE SERVICE OR THESE TERMS, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, OUR TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATED TO THE SERVICE OR THESE TERMS WILL NOT EXCEED THE GREATER OF (A) THE AMOUNTS YOU PAID TO US FOR THE SERVICE IN THE 12 MONTHS BEFORE THE EVENT GIVING RISE TO THE LIABILITY, OR (B) US$100.

These limitations apply to all claims, whether based in contract, tort, or any other theory, and form an essential basis of the bargain. Some jurisdictions do not allow certain limitations, so some of the above may not apply to you.

Nothing in this Section limits or excludes liability for: (a) gross negligence, fraud, or wilful misconduct; (b) death or personal injury caused by negligence; (c) a party's indemnification obligations; (d) breach of confidentiality; or (e) any other liability that cannot be excluded or limited under applicable law.

12. Indemnification

You will defend, indemnify, and hold harmless Unreal Labs and its affiliates, and their respective officers, directors, employees, and agents, from and against any third-party claims, damages, liabilities, costs, and expenses (including reasonable legal fees) arising out of or related to:

  • Your Customer Content or your use of the Service;
  • Your advertising activities, including actions you approve and any resulting spend or campaign outcomes;
  • Your violation of these Terms, applicable law, or the terms of any connected third-party service; or
  • Your infringement or misappropriation of any third party's rights.

Unreal Labs does not offer an intellectual-property indemnity to Customers under these Terms.

13. Term and Termination

These Terms apply for as long as you access or use the Service.

You may stop using the Service at any time, including by uninstalling the Anrie app from your Slack workspace and disconnecting your connected accounts.

We may suspend or terminate your access to the Service, in whole or in part, at any time if you breach these Terms, if required for security or legal reasons, or if we discontinue the Service. We will use reasonable efforts to provide notice where practicable.

Effect of termination

Upon termination, your right to access and use the Service ends. Sections that by their nature should survive — including intellectual property, confidentiality, disclaimers, limitation of liability, indemnification, and governing law — survive termination.

Following termination, handling and deletion of your data are described in our Privacy Policy. When you uninstall the Anrie app or close your account, we delete your Customer Data — including stored Slack conversation history — within 30 days; you may also request deletion at any time by contacting [email protected].

14. Governing Law and Dispute Resolution

These Terms are governed by the laws of the State of Delaware, United States, without regard to conflict-of-laws principles. The parties submit to the exclusive jurisdiction of the courts located in the State of Delaware for any dispute arising out of or relating to these Terms or the Service.

The foregoing governing law and venue provisions do not deprive any consumer or other party of the protection of mandatory provisions of the law of their place of habitual residence.

UK customers

For Customers located in the United Kingdom, our UK affiliate London Unreal Labs Ltd (company number 16697867, registered at 3rd Floor 1 Ashley Road, Altrincham, Cheshire, WA14 2DT) may act as the contracting or contact party where required by applicable law or by the Customer's procurement process. The substantive terms of this Agreement otherwise apply as set forth herein, except to the extent mandatory UK law provides otherwise.

15. Changes to These Terms

We may update these Terms from time to time. If we make material changes, we will provide reasonable notice, for example by posting the updated Terms at this page with a new "Last updated" date or by other reasonable means. Changes take effect when posted unless stated otherwise. Your continued use of the Service after the changes take effect constitutes your acceptance of the updated Terms. If you do not agree to the updated Terms, you must stop using the Service.

16. General

These Terms, together with any documents they reference (such as the Privacy Policy) and any separate written agreement between the parties, constitute the entire agreement regarding the Service. If any provision is held unenforceable, the remaining provisions remain in effect. Our failure to enforce a provision is not a waiver. You may not assign these Terms without our prior written consent; we may assign them in connection with a merger, acquisition, or sale of assets. Nothing in these Terms creates a partnership, agency, or joint venture between the parties.

17. Contact

Questions about these Terms can be directed to [email protected].

Unreal Labs, Inc. (operator) Registered address: 131 Continental Dr, Suite 305, Newark, DE 19713, USA Principal place of business: 2261 Market St, San Francisco, CA 94114, USA

London Unreal Labs Ltd (UK affiliate, company number 16697867) 3rd Floor 1 Ashley Road, Altrincham, Cheshire, WA14 2DT, United Kingdom